Launching VARs and ISVs into a VoIP Cloud

If memory serves me correctly, five years ago, we used to position VoIP versus traditional PSTN-based dialtone. Then came the hosted concept and theme focus has turned to an on-premise VoIP versus Hosted VoIP. Today we are seeing hosted PBX service providers beginning to further differentiate themselves by targeting niche vertical markets by building on their application integration capabilities.

Hosted PBX price wars are continuing to heat up for the fourth year. The biggest battleground appear to be the growing small business market where integration capabilities coupled with soft entry costs are playing a dominant role in SMB’s choice of a unified communications platform. Most small businesses prefer to gradually increase their operating expenses while gaining immediate access to the critical unified communications technology rather than incurring a large one-time capital expense.

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