Guide to SMS Campaign Setup and DCA Verification
Understanding TCR and DCA Verification TCR (The Campaign Registry) is the central authority where all brands and campaign use cases are registered for A2P 10DLC messaging in the United States. DCA (Direct Connect Aggregator) is the carrier-integrated layer responsible for reviewing, approving, or rejecting campaigns based on message content, compliance, and use case evidence. Even … Read more
The Telecom Clear Racket: How TCR Fees and Confusing Rules Are Silencing Small Business Messaging
If you run a small business and send text messages to your customers—whether for appointments, updates, or promotions—you’ve probably heard of 10DLC (10-Digit Long Code). It’s a standard business texting number. To use 10DLC, you now need to go through something called The Campaign Registry, or TCR. It was introduced to stop spam. But in … Read more
Who’s Who in the 10DLC World: Understanding TCR, DCA, and the Delivery Chain
When a business sends a text message to a customer, there’s more happening behind the scenes than most people realize. With all the new rules and fees around 10DLC (10-Digit Long Code), it helps to understand who does what—especially when your money is on the line. Two of the most important players are TCR (The … Read more
SMS Campaign Registry – Consumer Protection or Money Grab?
SMS Campaign Registry – Consumer Protection or Money Grab? SMS remains one of the most effective tools for marketing. However, with the spreading of mobile phones, users receive loads of SMS spam. The mobile U.S. operators’ recent attempt at SMS regulation tries to change this. The name to it is “the (SMS) Campaign Registry“. Since … Read more
SMS a Vital Tool for Customer Service
Short message services (SMS), or business text messaging, is one of the best ways to communicate with customers and employees that provides personal, instantaneous access. Your customers are using mobile devices for business and personal communication in an increasingly virtual work environment, one where purchasing decisions are heavily influenced by SMS communication. Likewise, simple text … Read more
Is There Value in SMS Text Messaging From a Desk Phone?
There is one area of popular communication desktop telephony devices have not adopted whose future is uncertain, and that’s the potential for SMS text messaging on a desktop phone. Is this something we’re going to see or use in the future? Here’s an even better question- is this something we would even want to see … Read more