Is Efficient Technical Support a Good Thing ?

When it comes to choosing a business voice service provider, one of the most important factors to consider is quality of customer service and technical support they deliver. Most customers, be they commercial or residential, consider customer support a core value of a technology business.

This perception, however, is frequently overlooked by technology juggernauts which focus on technical support efficiency, often overestimating the benefit of customers self-service. Accustomed to thinking about customer care in terms of technological solution, they choose the most “cost-effective” operating models by pushing (or rather shoving) primary customer contact to the web and making each successive step a part of hierarchy designed with the same intent. To them it’s all about numbers: by outsourcing technical support major telecom carriers and regional CLECs save millions of dollars, cut call handling times aiming at handling more calls with less technical support personnel.

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