The Bizarre Persistence of Toll Free Numbers

In a perfect world, technology would advance smoothly and predictably. Every year we’d see advancements within the technologies we know and love and  everyone would adopt these new technologies as they became available, and we’d all benefit from operating at the highest possible level our modern technology affords.

Too bad, we don’t live in this perfect world. Communication technology advances at a crawl and then surge forward, organizations fail to keep up even when the benefits are clear, and all of us have to negotiate an uneven technological terrain.

Most of these imperfections are due to economic reasons, but some of them lie within peculiarities of human behavior, lack of information and irrational attachments. To understand what I mean, look no further than one of the most stubborn holdouts of days of telephony technology gone by- the toll free number.

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