Over the past few years there have been numerous online discussions and articles on the subject of “cost” and “price/performance” of the Hosted PBX. Today these discussions are sounding more and more like outdated statements of the obvious. Yes, it is obvious that Hosted PBX is far more feature rich and cost effective than traditional PBX or outdated Centrex services, but that isn’t the point. Appropriately chosen communication technology very directly impact ways and speed with which business is being conducted, more important than ever in the current economic climate.
For most businesses, however, communications does not fall into realm of their core competencies. Conventional school of thought preaches that you are not going to be a better law firm, architecture firm, pizza shop, etc by running a better phone system than the competition. But that simply isn’t true any longer. With Hosted PBX services reaching beyond simple voice or SIP trunking and becoming full Unified Communications solution, we see promotion of Hosted PBX as a smarter strategic play for SMBs. The value of converging — or integrating — data, voice and video communications over a single IP network comes in the improved ability of people to share, discuss and develop ideas with colleagues anywhere in the world. Voice itself can become a “killer app.” The new standard environment integrates voice mail, global telephone network, directory, presence, unified messaging capability, text-to-speech, conferencing, online phone, address book and more. Enterprises adding voice to other IP-compliant applications really begin to see what the technology can do for them.