Call routing for your business is critical to retaining happy customers and doing it the right way increases your satisfaction ratings. What could possibly be worse than getting stuck in Answering Machine Hell when you’re trying to call a business to secure a service or purchase a product? Well, the truth is, a fast busy tone or endless ringing without an answer is much worse.
Customers rightfully expect an answer when they call a business. For most people, being redirected to voicemail on a personal call is an acceptable outcome, but for a business – voicemail just won’t do. If you’re not ready to provide customers with service when they need it, they’ll move on to the next company without hesitation.